LUV is a start-up brand of premium dairy ice creams, and non-dairy frozen desserts. Both are made with wholesome ingredients and no added sugar. Many consumers today avoid sugar- either by doctor’s orders, or from a personal desire to eat healthier. But those same consumers still love to indulge in a dessert for a moment of care-free bliss! LUV premium desserts needed to convey a healthy focus, as well as a being a fun treat.

With a name like LUV, the owners of the brand had a general idea of the tone they wanted to convey, but needed that message to be carried on shelf. An overall bright and happy graphic visual language was created, using jewel-toned packaging. A new flowing LUV logotype conveys carefree and friendly, with a heart shaped letter V for a unique visual that creates lasting consumer recognition. Tonal circle-burst background patterns convey many of LUV’s attributes: expansive, celebratory, uplifting and bursting with flavor. It is a modern version of 60’s op-art and love culture, and groovy-fun. Relationship inspired flavor names continue the LUV tone, creating uniqueness for each variety. Dairy and non-dairy are differentiated easily at shelf by their corresponding blue and green color coded ring that surrounds the brand logo.

LUV’s owners are absolutely in LUV with their new branding and packaging, with its strategic architecture and bright, fun tone. Their entire line of flavors are seeing increased distribution and sales in regional health food grocers.

NightGames creates battery operated LED light-up sports equipment that is unique to traditional sports categories and even glow sports products. These attributes and differences from the competition needed to be conveyed on shelf.

Overall black background color pallet highlights light-up ball photography. Tech elements such as pixel-patterns, action light-trails and a clean streamlined design convey that the product line is not just glow, but illuminates with LED lights. Box structure allows consumers to see and feel actual product.

New stand-out packaging has multiple major national retailers excited to carry NightGames on their shelves in 2016.

sWheat Scoop is a natural wheat-based cat litter that has benefits of being better for cats, people and the environment. Package redesign needed to stand apart from other brands on shelf which primarily use clay ingredients.

Partnering with Broadhead Co., a new sWheat Scoop identity was created that uses a circular wheat icon branding for an easy and quick product read. A brightly-lit wheat field photograph immediately gives both natural cues as well as an identifier that conveys what the product is made of. On shelf, the clean, streamlined architecture stands out from other brands while conveying better-for-you product benefits.

With new packaging that spotlights product benefits, sWheat Scoop is expected to have robust sales and an increased presence at retail.

The solar lights Watts of Love provide to poverty stricken villages enable people to raise themselves out of darkness by extending their productive hours and increasing education opportunities in a healthy way. Watts of Love also has an online store, where people can make a charitable contribution while purchasing the same lanterns for themselves. The packaging for this store needed to convey to charity givers that their contribution was actually helping those in need.

Partnering with photographer Kevin Kuster, who captured very real and heart-felt images of recipients from villages all over the world, a design solution was created that showcased actual recipients with their Watts of Love lanterns. This creates an instant connection to what WOL is all about: more than the lights, it is about the people whose lives are improved, evident in the smiling happy faces.

Watts of Love has commented that they regularly get great feedback from charity givers on how their packaging really makes them feel good about their donation, and has led to many spreading the word to others about the organization. Watts of Love is growing and setting huge goals to literally spread light throughout the parts of the world that need it most.

Verdesian Life Sciences offers a huge portfolio of products to the agriculture industry that are designed to increase plant health. With over 40 products that include different sub-brands, different product formulas within sub-brands, and different package structures, the goal was to create a packaging system that holds together as a family line, while being functional in real-world agricultural environments. An overall scientifically-toned packaging system was needed to convey quickly and easily the parent and sub-brands as well as product formulas.

Partnering with Broadhead Co., consistently styled sub-branding and icons were created for a scientific and technology-focused feel that compliments the Verdesian parent brand. An overall Verdesian family color pallet of deep gray was chosen to be consistent across all sub-brands, while allowing a brighter, variable color pallet to call out the individual formulas. Large, highly visible formula letterforms integrate with a stylized horizon line and scientifically toned plant illustration, while a graphic circle around the roots highlight the end benefit: healthier plants through more robust root systems.

Verdesian Life Sciences is set to lead the industry with a new package identity system, and is seeing increased distribution of its products in the US as well as Canadian markets.

Wrigley had in development a new gum product that they needed a complete identity and packaging for, with a personality targeted to a young audience and look that was stand-out at shelf.

By defining a brand personality of young, cool and mysterious, a huge opportunity surfaced to use a rich black color pallet that would stand apart from the sea of rainbow colors the competition was using. A brand name of ‘5’ was developed that references the 5 senses that the product was designed to awaken. The final package employed embossing, varnishes and foils that all enhanced the visual and tactile nature of the 5 senses concept.

On shelf, sales hit 500M in the first two years, well above expected forecasts. The brand continues to grow by releasing new flavor experiences regularly.

Pyrex had historically been a strong retail player for many decades in the glass bakeware category. World Kitchen wanted to increase its offerings within the Pyrex brand by expanding into new cooking categories such as metal bakeware, stovetop cookware and kitchen utensils while communicating high quality products.

Pyrex’s unique, ownable rich red was leveraged as a consistent way to billboard a trusted brand across many categories. Product photography and spotlight effect create a clean and contemporary look that differentiates from the competition. Tagline “Cooking Solved” and accompanying callouts describe smart cookware that is high quality.

Sales climbed almost immediately after the new packaging release. After years at shelf, sales of Pyrex products continue to be strong across categories.

With a new pet treat product that boasted a quality level so high that it is legally fit for human consumption, Natural Life needed a new sub brand and package design that stood out from the competition and touted its all-real and natural qualities.

Bold branding, woodcut-styled lettering and a clean package architecture all speak to a product that is made in small batches by a small company that only produces the highest quality. “Natural” statement is positioned prominently and includes hand drawn elements and claims that play to authenticity. Flavor varieties are called out with bold color pallets, easy to find descriptors and a large accompanying visual for ease of shoppability.

Consumers and brand buyers alike are enthusiastic about the new look and sales are expected to be robust.

Georgia Pacific needed a new package look for its industrial grade paper towels line that would convey premium as well as tough.

A bold axe-head branding device, garage-floor inspired background texture and distressed type all speak to the rugged and professional qualities of the product. Rich tones and visual depth stand apart from the typical 2-color printing the competition uses. Icons displayed below branding quickly call out the above-and-beyond uses this towel can handle with ease.

Consumers responded favorably in all markets, with strong sales reported from a new product with stand-out packaging.

Nabisco needed a package design that would appeal to moms and kids alike for its dinosaur shaped crackers. It needed to be fun and have its own identity, but have a clear connection to the parent Ritz brand.

A new Dinosaurs sub brand and friendly character illustration were created to nest with the Ritz brand shield in a fun, interactive way that plays to the lighthearted nature of the product. Product is shown in a loose, jumbled arrangement that conveys kid finger-food snackability. The claim area in the lower right is even fun-themed, depicting the outcome from a hungry dinosaur.

Ritz Dinosuars quickly became a favorite of kids and moms with its fun tone and approachable, ownable look that has been part of kids’ snacking for over a decade.